For Oakley, Alex Hodor-Lee brought his signature mix of energy, empathy, and authenticity to a campaign celebrating the next generation and their eyewear. Shooting on location at a skatepark, he cast and photographed the kids featured — capturing raw confidence, play, and joy by creating an environment where they felt seen, comfortable, and free to be themselves.

The result is a portrait of youth in motion — a reflection of Oakley’s belief that sport is as much about perspective and discovery as it is about performance, and that the truest form of play is always unfiltered.