An embodiment of positive energy, Byredo’s Alto Astral takes its name from a vibrant Brazilian expression evoking joy, optimism, and good vibes. The fragrance translates the rhythm of Brazilian culture into a scent uplifting and meant to be shared. Directed by Cameron Debe, the New York launch content came to life through cinematic teasers and vibrant event coverage. From ASMR-style wheatpasting in Soho to a rooftop golden hour, Cameron translated the fragrances' spirit into the social videos.