ME + EM: Spring/Summer

The first part of this campaign was a street style campaign with New York city as the backdrop – capturing the rhythm, movement, and spontaneity of everyday life while weaving ME + EM’s London-born Sophistication into everyday moments.

The second was centered around the Iconic Lisa and Laura love in a playful Mother’s Day concept that invited the mother daughter duo to style and interpret each other’s personal aesthetic using looks from the collection.