Sara McDowell directed Birch Lane’s ‘Celebrate It All’ campaign. Filmed in Upstate New York, the brand video captures a cast family through vignettes of everyday living birthday celebrations, cozy mornings, and laughter shared across generations. With a tender docu-style feel, the piece feels more like a family film than a traditional advertisement, reflecting how Birch Lane’s timeless designs are there to support the rhythm of family life.