Birch Lane – Celebrate It All
Birch Lane Celebrate It All
Sara McDowell directed Birch Lane’s ‘Celebrate It All’ campaign. Filmed in Upstate New York, the brand video captures a cast family through vignettes of everyday living birthday celebrations, cozy mornings, and laughter shared across generations. With a tender docu-style feel, the piece feels more like a family film than a traditional advertisement, reflecting how Birch Lane’s timeless designs are there to support the rhythm of family life.
Director, ECD
Sara Nell McDowell
Executive Producer
Nicole Van Straatum
Creative Producer
Kimberly Goedhart
Wayfair, Creative Director
Lydia Cincotta
Wayfair, Art Director
Jess Ginsberg
Wayfair, Brand Manager
Kerry Riciatto
Wayfair, Producer
Christine Reilly
Wayfair, Producer
Alyssa Campbell
Wayfair, Props Stylist
Jackie Grandon
Wayfair, Visual Merchandising
Jen DeRose
Creative Studio & Video Production
SEE ME Creative
Director, ECD
Sara McDowell, SEE ME
Executive Producer
Nicole Van Straatum, SEE M
Creative Producer
Kimberly Goedhart
Line Producer
Alexes Bowyer, SEE ME
Production
CAMP
Producer
Patrick Mapel, CAMP
Video Post House
Forager
Video Editor
Kat Yi
Music Composition
Fidelo, Chester Ananad
Post Producer, SEE ME
Kerry Mack
VO Artist
Shannon Holder
Audio Studio
Interlude Sounds
1st AD
Jasmine Osean Thomas
DP
Adam Uhl
1st AC
Graham Deneen
2nd AC
Angelo Gentile III
2nd AC / Media Manager
Jadzia Erskine
Gaffer
Dino Davaros
Key Grip
Kevin Deming
BBG
Chris O'Keeffe
BBE
Cole Terra
Steadicam Operator
Ryan Gredd Smith
Driver / Swing
Liam Rowley
Merch Coordinator
Julien Borno
Merch Assistants
Braden Putney
Merch Assistant
Justin Dega
Merch Assistant
Lucas Benacerraf
Merch Assistant
John Pogue
Production Assistants
Taylor Ong, Miguel Libarnes, Jauwon Givens, Sid Mauers, Jules Shropshire, Rashawn Jackson, Dylan Divine Sicherman
Prop Stylist
Elizabeth MacLennan
Prop Stylist Assistant
Lauren Dumler
Set Assistant
Michael Cummins
Set Assistant
Mario Alonso
Stylist
Savannah White
Stylist Assistant
Jack Kahn
Make Up Artist
Maya Rene
Make Up Assistant
Ashley Brignolle
Hair Stylist
Miok Donnelly
Hair Styling Assistant
Emily Knapton
Talent (Mother)
Gwendolyn Gibson
Talent (Father)
Hector Carrasquillo
Talent (Child)
Walker Dent
Talent (Child)
Remy Roth
Talent (Grandparent)
Elaine Netis