Engage Gen-Z and younger millennials to believe in the experience of dating online (again) by showcasing the interesting people they can meet on Bumble – right in their city.
“SEE ME’s collaborative approach stood out the most. They fostered an open dialogue throughout the process, always willing to gut-check ideas, refine creative in real time, and bring us along for the journey. Their transparency and willingness to problem-solve made them feel like an extension of our team rather than just an external partner.”
– Bumble Marketing
Strategy
Qualitative local market research via in-depth interviews to inform an authentic casting approach per city and ensure the creative truly resonates.
Casting
Hyper-local casting of real singles in cities across North America including New York City, Toronto, Dallas, Chicago and DC. 24 unique individuals were selected to be shot both on-set and self-record with personalized prompts creating peer-to-peer multimedia collages of the dating experience.
Creative
Video creative direction and execution for robust asset suites per city inclusive of both in-person filming and remote UGC captures. Copy direction for multiple touchpoints, talent interviews and prompts. Integrating a youthful and emotive collage-inspired direction across photo and design art direction for OOH ad unit production.
Production & Post
Art Buying for all creative teams, including director and photographer. Photography and motion pre-production planning into on-set shoots on-location with multiple company moves each shoot day for a docu-style approach in 3 major cities. We saw the project through to final delivery with editing, MGFX/VFX, music composition, and color grade.
“SEE ME’s ability to blend cultural nuance with strategic creativity made all the difference.”
– Bumble Marketing
