Netflix The World Needs Your Story

  • Campaign
  • Creative
  • Strategy
  • Design
  • Copy

The Ask

Create a global brand campaign tied to the Olympics through sentiment and global reach, featuring talent from Netflix’s top titles. 

Director

Haley Elizabeth Anderson 

Executive Creative Director

Sara McDowell

Film Executive Producer

Adriana Cebada Mora

What We Did

SEE ME created Netflix’s first-ever live action global brand campaign featuring actors from their most popular international original titles. Rooted in the idea that children dream of what they’ll be when they grow up—whether it’s an Olympian or a thespian—we created short film narratives about the actors’ journeys toward achieving their dreams. Shooting on location from Geneva to London to Tokyo to Atlanta, we were honored to share the stories of legends like Sophia Loren and rising stars alike.

Our Alchemy

In order to remove the divide between celebrity and audience, we used archival video of each actor alongside our original footage, adding a personal touch to the finished product that instantly makes the viewer feel connected to the onscreen talent. By conducting pre-interviews before each shoot, our scripts were crafted from the actors own words—all in keeping with our mission to give every individual the opportunity to be the author of their own story.

Create a global brand campaign tied to the Olympics through sentiment and global reach, featuring talents from Netflix's top titles.

Executive Creative Producer

Nicole Van Straatum

Media Strategist

Morgan Shockley

Creative Strategist

Natalee Ranii-Dropcho

Writers

Justin Lee, James Yates Smith

Creative Producer

Kimberly Goedhart

Project Manager

Tara Hercus

Production

Pulse Films

Creative Studio

SEE ME