Launch two new perfume scents ‘Persona Collection’ for Korean fragrance brand, NONFICTION that celebrates duality through evocative visuals.
Creative
Develop cinematic languages expressing the essence of the fragrances across photo and video executions for NONFICTION’s latest scent collection in partnership with Studio Junbi. Building a narrative that cohesively unifies all assets as one story of NONFICTION’s sibling musk scents – capturing both soft intimate moments (The Beige) and bold introspective reflections (The Grey).
Production
Art Buying for creative teams, creating a unique opportunity for the Korean-based perfumery brand to work with New York City talent. As local production partners, we oversee all creative elements more closely with the Directors – supporting art direction decisions like shooting on 16mm for the film and shot list mapping across still life + on-model shots.
Post-Production
Led by Directors at Studio Junbi including editing, VFX, custom music composition, color grade, to final delivery.