Prose revolutionized customized beauty six years ago and paved the way for a booming industry. As the market caught up to personalized products, it opened the door for Prose to reinforce their leadership by telling their story. Since their launch, we've been a trusted creative partner, developing emotive visuals from brand videos to product launches. This latest campaign follows a visual and packaging rebrand to amplify Prose's founding principle: "Personalization Works Better."

Partnerships work best when they're built on a belief in constant evolution. This dynamic with Prose allows us to strategically push the brand toward further growth and transformation, a philosophy we never leave at home.

Uncovering Prose's Approach

We began by stepping into the shoes of Prose's audience, conducting in-depth interviews to understand their unique needs and desires. Guided by our belief that personalization always beats one-size-fits-all, we crafted a campaign that defined Prose's approach.

We covered every aspect of the project from casting real people with diverse stories and looks to capturing authentic moments through on-location and in-studio shoots, all brought together in post-production for a polished final product. At every stage, we worked hand-in-hand with Prose to reflect their ethos of personal care and attention to detail.

A Seamless Partnership

"SEE ME's talent lies in their ability to truly be a 360 partner. From production to strategic positioning, to re-shooting over 100+ new assets, and even user testing to validate our creative assumptions. They seamlessly supported us through every stage of the project." —Rashi Birla, VP of Creative at Prose

For Prose, this campaign marked their first foray into national broadcast backed by a cohesive, integrated effort, and for us, it was an opportunity to prove that personalization is a way of connecting with people and creating something bigger than a campaign.