The Ask
Highsnobiety approached SEE ME to produce their "Not in New York" campaign, which was designed to capture the essence of New York City during NYFW 2024. The objective was to portray the chaotic yet structured rhythm of the city, reflecting the theme of constant motion and multitasking. Highsnobiety’s acclaimed franchise features global cities by partnering with local iconic brands to create capsule collections – 2024 New York businesses include Scarr’s pizza, the Standard Hotel and Sant Ambroeus.
What We Did
We proudly served as local production partners, capturing visuals throughout downtown's cityscapes. With a talented crew, we crafted fun, cheeky content that brought the campaign's vision to life.
Credits
Photographer: Conor Cunningham
Models: Cannelle, John, Emmanuel
HS Creative Lead: Laura Fritz
HS Producer: Gabrielle Cox
HS Fashion Director: Sebastian Jean
Set Designer: Grace Beck
Hair Artist: Dre Demry Sanders
Makeup Artist: Sena Murahashi
Nails: Serena
Production: SEE ME
SEE ME Executive Producer: Nicole Van Straatum
SEE ME Producer: Alexes Bowyer
SEE ME Creative Producer: Kimberly Goedhart
Retouching: Nitty Gritty Berlin
1st light tech: Cesar Rebollar
2nd light tech: Mark Luebbers
DIGI Tech: Kilkwnag Yoshi Park
Styling Assistant: Talia Respito
Styling Assistant: MJ Perez
Set Design Assistant: Lorin Daughton
Production Assistants: Melinda Griffith, Adam Morales, Ryan Cardoso
Teaser Video Production Coordinator: Sorya Dabdoub
Special Thanks to The Standard Hotel and Sant Ambroeus
