The Ask
Keds came to SEE ME seeking to put female empowerment at the forefront of their brand.
What We Did
(Women’s Equality Day Campaign) In collaboration with the nonprofit She Should Run, SEE ME created virtual posters that acted as a rallying cry to bring awareness to the organization and its cause. (Say It In Keds’ SS19 Campaign) Continuing the rallying cry, we focused on Keds’ mission of championing women every day, bringing a tagline and sentiment to imagery and copy that was bold and empowering.
Our Alchemy
We believe in standing by and living out a mission. For this campaign, SEE ME cast an all-female crew behind the scenes. The digital posters were so well-received across social media that Keds decided to turn one of the designs into a shoe!
Credits
Photographer: Nadya Wasylko
Creative Director & Film Director: Sara McDowell
Art Director: Julie Hammond
Photo Assistants: Kri Wawatai & Kaitlin Tucker
Digital Tech: Karen Goss
Director of Photography: Zelmira Gainza
AC: Camilla Foschi
B-Cam: Julia Pitch
Gaffer: Julia Payne
Editor: Molly Holtzinger
Stylist: Haley Loewenthal
Makeup: Sam Addington
Hair: Romina Manenti
Manicurist: Sarah Nguyen
Set Designer: Lizzie Lang
Casting Director: Arielle Berman
Models: Ali Michael, Camryn Herold, Jessie Li,
Elinor, Magdalena, Dajia Wilson, Zuzu, & Alvina Bok
What We Did Women’s Equality Day Campaign:
In collaboration with the nonprofit She Should Run, SEE ME created virtual posters that acted as a rally cry to bring awareness to the organization and it’s cause.
SEE ME Alchemy:
The digital posters were received so well across social media that Keds decided to turn one of the designs into a shoe!
