Project Community Champs

The Ask

Evolve the existing NikeNYC series, Community Champs.

What We Did

SEE ME collaborated with Creative Director duo Cynthia Cervantes and Travis Gumbs of Maroon World to elevate the Community Champs franchise for NikeNYC’s audience under the brand’s larger ‘Play New’ campaign. Utilizing documentary-style photography and an in-app written narrative, we invited viewers into each champ’s world by exploring their activism, sharing of resources, commitment to movement, and the layers of their respective impacts.

Our Alchemy

With a multichannel approach, SEE ME executed a suite of editorialized assets. For each feature, we created platform-specific content for the Nike App thread, Instagram main feed and Reels, Twitter, and paid social. Each story gave our NYC-based champs the space to share their integral community work via beautiful fly-on-the-wall portraiture showcasing activism that will impact local neighborhoods for generations to come.