The Ask
To produce the campaign for Tommy x Patta’s second collaborative capsule collection. SEE ME acted as local production in New York to capture the spirit and pay tribute to both of the brand's streetwear heritage.
What We Did
Shooting in Bedstuy, Brooklyn, we secured a mixture of interior & exterior locations with 5 talents including NYC-native artists Wiki & MIKE. The duo created an accompanying music track and video that were produced by The Alchemist and released in tandem with the collection. SEE ME partnered directly with the Patta team and photographer Quil Lemons to execute the lifestyle images for the campaign, lending itself as the album cover of the exclusive 12” vinyl record.
Credits
Talent: WIKI, MIKE, Cameron Grace Carter, Salimata, Sideshow
Photographer: Quil Lemons
Photo Assistants: Matt Yoscary & Jesse Gouveia
Stylist: Trino Yspol
Makeup Artist: Rose Grace
Hair Stylist: Jamie Brice
Executive Creative Director, SEE ME: Sara McDowell
Executive Producer, SEE ME: Nicole Van Straatum
Creative Producer, SEE ME: Kimberly Goedhart
Production: SEE ME
Production Assistants: Jariel Maria & Micheal Elijah
Location Scout: Andrew Samaha , NYC Film Locations
