The Ask
Develop and execute an editorial video franchise that showcases what it means to be a fan of the WNBA.
What We Did
SEE ME created the inaugural four episodes of, “More Than A Fan” — a series that puts fans centercourt through storytelling that highlights their deep connection with their team and the WNBA community. With an intimate documentary crew helmed by female and non-binary DPs, SEE ME traveled to Los Angeles, NYC and Atlanta, shooting in arenas from Crypto.com to Braclays, to capture the stories of fans ranging from the ages of 18 to 72 years old. SEE ME was honored to act as an extension of the WNBA’s in-house team throughout their 9 month partnership.
Our Alchemy
Episodes were brought uniquely to life through a mixed media approach that combined fans' own archival footage accompanied by our live action capture. In this way each episode was shaped by our fans — not only in narrative, but also in visuals. This immersive approach honored the individual stories of fandom while creating a cohesive art direction for the series.
Credits:
Talent: Deidree H. Golbourne, Carol Schneider-Yates & Dai Le Thompson, Viva Kreis, Markesha Henderson Director: Sara McDowell
Agency & Production: SEE ME Creative
Executive Producer, SEE ME: Nicole Van Straatum
Creative Producer, SEE ME: Kimberly Goedhart Art Director: Ruth Kim
Editor: Casey Denton
Audio Mixing: Interlude Sounds
Colorist: Irving Harvey
New York Crew
DP: Kelsey Smith
1st AC: Chris Parente
Sound Op: Rick Elders
Production Assistant: Adam Morales
Los Angeles Crew
DP: Sara Kinney
1st AC: Bella Finn Parisot
Gaffer: Kate Ketcham
Sound Op: Ben Chan
Production Assistant: Maximilliano Garcia
Atlanta Crew
DP: Imani Dennison
1st AC: Jennifer Rankine
Gaffer: Kate Ketcham
Sound Op: Jermaine Thomas
Production Assistant: Lance Rob, Lina Alsalam
