Continuing our collaboration with Wayfair, Birch Lane engaged SEE ME to create a brand video that captures the warmth of family living. The goal was to showcase Birch Lane’s classic furniture and decor as the backdrop for life’s most memorable moments – birthday celebrations, cozy mornings, and laughter shared across generations.
Shot in Upstate New York, the film is a series of nostalgic vignettes that feel like collective memories. We cast a family of actors including parents, kids and a grandparent to create a heartwarming multi-generational dynamic. SEE ME carefully prepped and planned to capture all moments in a single shoot day, balancing production efficiency while still capturing candid moments & connection to encapsulate the brand’s ethos of “classic style for joyful living.”
