Develop and execute Bumble’s first-ever localized global campaign.
The Ask
Executive Creative Director & Director
Sara McDowell
Executive Producer
Nicole Van Straatum
Casting Director
Nafisa Kaptownwala | Lorde Inc.
What We Did
‘Find Them on Bumble,’ a campaign targeted at the women-go-first dating app’s twelve markets worldwide, launched as the company went public. Our cast of singles from around the world showcased a diverse range of the unique individuals using Bumble and provided a localized view of each city’s distinct dating scene. SEE ME developed and executed the complete creative, including ideation, tagline, media strategy, website design, production, and post production for the campaign’s full suite of assets.
Our Alchemy
Considering the global nature of this project, SEE ME tackled the task with local production teams to strategize a specific approach for each shoot. Over the course of three months, we shot seventy people speaking four languages in various cities throughout six countries—including New York, Los Angeles, Sydney, London, Paris, Berlin, Hamburg, Munich, and Mexico City.
Global Campaign
Executive Creative Director & Director
Sara McDowell
Executive Producer
Nicole Van Straatum
Casting Director
Nafisa Kaptownwala / Lorde Inc.
Strategist
Morgan Shockley
Production Coordinator
Kimberly Goedhart
Line Producer
Ladin Award
Designer
Yan Sze Li
Lead Editor & Motion Graphics
Christopher Denton
Creative Studio
SEE ME
NYC
Talent
Brigette Muller, Dominique Wynne, Lauren Schramm, Kenny Arnold, Angie Chavez, Mohammed Iman Fayaz
Dwayne Moore, Jourdan Ash, Eman Fendi, Gabriel Noble, Franco Noriega, Alixandria Arungah, Woldy Kusina
Antwan Tolliver, Arnelle Sullivan, Sabrina Poon
Executive Creative Director & Director
Sara McDowell
Executive Producer
Nicole Van Straatum
Co-Director / Photographer
Courtney Sofiah Yates
Casting Director
Nafisa Kaptownwala / Lorde Inc.
Strategist
Morgan Shockley
Production Coordinator
Kimberly Goedhart
Line Producer
Ladin Award
DP
Taylor Mcintosh
1st AC
Manny Rodriguez
Gaffer
Brad Burke
VTR/Media Manager
Adam Roberts
Designer
Yan Sze Li
Lead Editor & Motion Graphics
Casey Denton
Editors
Esteban Pedraza & Jeff Alper
Color
Irving Harvey
Sound
Full English Post
Creative Studio
SEE ME
LA
Talent
Alyssa Fisher, Casey Dandridge, Christopher Nataanii Cegielski, Destiny Nash, Gabrielle Datau, Gwen, Gaydos, Hanna Safar, Halee Mosley, Justin Hettigoda, Matthew Cowen, RL Bond, Lance Stewart
Director / Photographer
Courtney Sofiah Yates
Creative Director / Executive Producer
Nicole Van Straatum
Executive Creative Director
Sara McDowell
Casting Director
Nafisa Kaptownwala / Lorde Inc.
Strategist
Morgan Shockley
Production Coordinator
Kimberly Goedhart
DP
Charlie Owens
1st AC
Timothy Buol
VTR
Fahad Salam
Sound
Ken Preis
Lead Editor & Motion Graphics
Casey Denton
Editors
Eva Duboboy, Lauren Cabanas, Jeff Alper
Color
Irving Harvey
Sound
Max Phillips
Creative Studio