Cartier sought to highlight the artisanal craftsmanship of their elegant stationery by showcasing videos that honor the process of their creation. The videos were displayed on AR touch screens at the Cartier Mansion on Fifth Avenue in NYC.
The Ask
What We Did
SEE ME teamed up with digital motion house Studio Junbi to act as their production partner for an inspiring shoot in Upstate New York at Crane Papermill. We assembled a nimble team to intimately capture behind the scenes of the engraving and inkwell processes.
Director
Kyo Jwa and Rodan Tekle, Studio Junbi
DP
Adam Uhl
AC
Austin Kite
Producer
Kimberly Goedhart
Production Studio
SEE ME Creative
EP
Cartier x Marazine
Animation and Color Grade