Bring Duolingo’s playful approach to language learning into the world of fashion with a culturally relevant campaign timed to New York Fashion Week.
Duolingo – The Phonetic Collection
The Ask
Fashion Designer
Megan O'Cain
Director & Creative Director
Nikki Mirsaeid
Photographer
Adam Powell
What We Did
SEE ME partnered with Duolingo to bring The Phonetic Collection to life—a capsule collection that transforms commonly mispronounced designer names into wearable pronunciation lessons. Designed by Megan O’Cain, each custom piece combines an iconic fashion silhouette with bold phonetic lettering, including an “air-mess” handbag and a “zhee-vahn-shee” sweater. The collection launched across a runway film, a citywide out-of-home campaign.
Our Alchemy
SEE ME translated the creative concept leading art buying, location sourcing, and execution. By bringing together the right creative partners and grounding the campaign in New York’s fashion culture, we ensured the idea felt culturally relevant, visually distinct, and unmistakably Duolingo.The collaboration is making headlines in ADWEEK, WWD, Hypebae, and across Instagram.
Talent
Lillian, Awet, Ayden, Tia, Omar
Casting
Pulse Casting
DP
Alex Gvojic
Stylist
Sharifa Morris
Make Up Artist
Rose Grace
Hairstylist
Sean Bennett
Prop Stylist & Art Direction
Alejandra Sabillon
1st AD
Nicole Carne
Video Editor
Matt Sparks
Music
Aaron David Ross
Production
SEE ME
Executive Producer, SEE ME
Nicole Van Straatum
Account Director, SEE ME
Taylor Webb
Producer, SEE ME
Agustina Gaviola
Post Producer, SEE ME
Ade Macalinao
Production Coordinator
Sheridan Telford
Studio Coordinator, SEE ME
Penelope Alioshin
Location Manager
Tim Buckley
1st AC
Joshua Lawson
Gaffer
Alexander Fischetti
Key Grip
Adam Kim
Sound Op
Zach Bishop
Digi Tech
Alonso Eayala
Photo Assistant
Brain Karisson
Stylist Assistant
Nathan Simpson
Makeup Assistant
Emme George
Hair Assistant
Jet Keefe
Production Assistants