Facebook It’s A Nail Thing

  • Episodic
  • Creative
  • Design
  • Casting
  • Production
  • Post

The Ask

To create a short form, unbranded content series around the trending topic of nail art. 

Director

Sara McDowell

Director of Photography

Brennan Full

Editor & Motion Graphics

Casey Denton

What We Did

SEE ME developed and produced It’s a Nail Thing, an eight-episode, short form documentary series chronicling stories of self-expression through nail art. With limited filming time—just three hours—for each episode, we thought outside the box combining video footage with photography, Polaroid film, illustration, vlogging, and personal archival photos. 

Our Alchemy

When faced with constraints, we innovate. We achieved a herculean feat, shooting 16 talent in 4 days at 8 different locations. While our mixed media approach solved our production challenge, the decision gave the work a tactile and refreshing feel, all of which is reflective of the culture surrounding the subject matter. 

Executive Producer

Nicole Van Straatum

B-Cam Operator

Adeshola Adigun

C-Cam Operator + Photographer

Ladin Awad

AC

Justin Schultz

Gaffer

Drew Stahelin

Sound Capture

Detrich McClure

Host

Yuna

Hair & Makeup

(Corky) Lydia Page

Sound Mixing

Orlando FitzGerald

Creative Agency & Production

SEE ME