A rising star among CBD brands, Foria was in need of a bundle of brand identity assets along with elevated product photos—all to be created within an economically efficient budget and timeline.
The Ask
Photographer
Erika Long
Executive Creative Director
Sara McDowell
Executive Producer
Nicole Van Straatum
What We Did
With a focus on Foria’s female pleasure product line, we cast eight individuals (including one real-life couple) to reflect their consumer audience. Taking an artful approach to nudity, we reimagined the connection between sexuality and nature, two core pillars of their brand.
Our Alchemy
We create environments that evangelize the brand. With on-set nudity, it was our priority to make sure talent and crew were extremely comfortable, which is a goal we certainly accomplished—everyone from talent to crew to client walked away buzzing about their amazing experience. To create a large amount of assets within one day—forty brand identity images and fourteen product photos—we focused on a highly pre-produced schedule that allowed for day-of creative freedom and talent comfort above all else.
Photo Assistants
Vita Burn & Jack Platner
Digital Tech
Kiri Wawatai
Casting Director
Lydia Yemene
Stylist
Sheyna Imm
Hair & Makeup
Yuui Vision
Manicurist
Yukie Miyakawa
Prop Stylist
Colin Lytton
Models