Adidas Future Classics: Zsela

  • Editorial
  • Creative
  • Production
  • Post

The Ask

Create a photo and video portrait of the musician Zsela to showcase her story and style. 

Talent

Zsela

Photographer

Zora Sicher

Director

Sara McDowell

What We Did

Zsela is an emerging singer-songwriter. In order to get an intimate look at her life and work while celebrating standout talent, we chose to work with other up-and-coming creatives, including photographer, DP, and glam squad. The resulting shoot was a collaboration among peers that forged an environment that was organic and captivating. 

Our Alchemy

With less than a week for production—from contract to shoot date—this project was a task of speed. Our post-production pace was similarly rushed and the final edit went live within ten days of shooting, a timeline that called upon our team’s decisiveness and efficiency to get the job done.

Digital Tech

Amandla Baraka

Photo Assistant

Kia Islam

Director of Photography

Julia Pitch

AC

Kelly Robinson

Gaffer

Lorenzo Pace

Stylist

Jacob Park

Makeup

Raisa Flower

Hair

Latisha Chong

Prop Stylist

Kimberly Goedhart

Editor

Casey Denton

Colorist

Irving Harvey

Sound

Max Phillips

Original Music

Zsela & Daniel Aged

Audio Mixing

Kieran Kaye

Creative Agency & Production

SEE ME

Executive Producer

Nicole Van Straatumn