In partnership with creative agency SHADOW, we produced the 2025 Google Shopping 100 Gift Guide – an annual list of the top 100 trending gifts. This list is released each year identifying what people are searching for across categories like tech, apparel, and home, helping shoppers discover meaningful gifts inspired by real trends.
SEE ME led the art buying across photo and video for the campaign, which celebrated the holiday by incorporating playful, larger than life gifts, staged in home environments. The production spanned multiple shoots – still life, lifestyle, video, and a celebrity shoot featuring the iconic Ciara. We created cohesive visual worlds across each set.
We created a suite of 50 + images, crafting unique environments that felt imaginative yet aligned with Google’s vibrant brand world. The campaign rolled out across digital, print, and OOH placements – including Times Square. SEE ME was proud to continue its partnership with SHADOW and Google.
