We served as a production partner for Creative Agency, Edelman to produce a suite of photos and social videos for the launch of TJ Maxx’s ‘You Sponsored’ initiative launched with Olympic rugby player Ilona Maher. The campaign celebrates “True Originals” women who lead with authenticity. The program offers funding & mentorship to help them pursue their goals.
SEE ME led art buying and production for the campaign, collaborating with photographer Brad Ogbonna and social video director Carlos Reyes. With Ilona’s packed travel schedule, we quickly mobilized a Midwest based crew. Despite time constraints, we made sure the day on set felt fun and seamless with extra attention to talent services and thoughtful production details.
