Highsnobiety approached SEE ME to produce their “Not in New York” campaign, which was designed to capture the essence of New York City during NYFW 2024. The objective was to portray the chaotic yet structured rhythm of the city, reflecting the theme of constant motion and multitasking. Highsnobiety’s acclaimed franchise features global cities by partnering with local iconic brands to create capsule collections – 2024 New York businesses include Scarr’s pizza, the Standard Hotel and Sant Ambroeus.