To produce a film and suite of images for the launch of Larry Miller’s non-profit JUMP (Justice and Upward Mobility Project) in collaboration with Wieden Kennedy. SEE ME led local production, capturing the spirit and mission of JUMP—an initiative dedicated to providing education, employment, and economic opportunities to anyone impacted by the justice system. Founded by Larry G. Miller, a C-Suite business executive at Nike, Inc., JUMP is built on his personal journey—after more than a decade in and out of prison, Miller turned his life around, demonstrating the power of second chances.