Creative Production for a social-first summer campaign for Laneige’s Glaze Craze collection and Acai Mango Smoothie product launch that celebrates life in the city.
Laneige – Glaze Craze Summer Campaign
The Ask
Director
Cameron Debe
Photographer
Silver Chang
What We Did
SEE ME partnered with Laniege to produce a vibrant, social-first campaign inspired by the pace and spotieniety of summer in New York City. Shot on location across two summer days in New York City, SEE ME led end to end production for both motion and photography, including castina and post production.
Directed by Cameron Debe, the hero film embraces the hear, movement, and beautiful unpredictability of city life, with Laniege’s Glaze Graze as the lip essential that keeps up from morning coffee runs to late night plans.
We also shot a companion still campaign that introduces the new Acai Mango Smoothie flavour through playful lifestyle imagery following two friends as they move through the city together.
Our Alchemy
The best beauty campaigns don’t just showcase a product – they capture a feeling. By embracing the city’s rhythm SEE ME created a campaign that feels lived in, authentic, and unmistakably capture the feeling of NY summer.
Director
Cameron Debe
Photographer
Silver Chang
Talent
Aaliyah Buford, One Mgmt. Alyssa Lee, Industry Mgmt. Abigail Hassan, Wilhelmina. Cara Flavel, State Mgmt.
DP
Bryan Berrios
Casting
Natalie Lin, In Search Of
Stylist
Cece Liu, Jones Management
Makeup Artist
Rose Grace, Forward Artists
Hairstylist
Juli Akaneya, South James
Prop Stylist
Alejandra Sabillon
1st AD
Jasmine Thomas
Video Editor
Matt Sparks
Production
SEE ME
Managing Partner, SEE ME
Nicole Van Straatum
Executive Producer, SEE ME
Kirstin VanSkiver
Account Director, SEE ME
Taylor Webb
Creative Director, SEE ME
Rachel Albright
Creative Producer, SEE ME
Kimberly Goedhart
Producer, SEE ME
Alexes Bowyer
Production Coordinator, SEE ME
Larisa Sterling
Location Manager
Katie Corry
1st AC
Junting Zhou
2nd AC
Kyle Farscht
Gaffer
Adrianna Cuevas
Key Grip
Robbie Vicensio
1st Assistant
Weiren Jheng
2nd Assistant
Nico Love
Digi Tech
James Gerrish
Tailor
Victoria Howe
Stylist Assistant
Jena Beck
Stylist Assistant
Tawnee Clifton
Makeup Assistant
Emme George
Hair Assistant
Daija Spivey-Bellamy
Prop Styling Assistant
Rashawn Jackson
Production Assistants