Creative Production for a social-first summer campaign for Laneige’s Glaze Craze collection and Acai Mango Smoothie product launch that celebrates life in the city.
Laneige – Lip campaign
The Ask
What We Did
SEE ME partnered with Laniege to produce a vibrant, social-first campaign inspired by the pace and spotieniety of summer in New York City. Shot on location across two summer days in New York City, SEE ME led end to end production for both motion and photography, including castina and post production.
Directed by Cameron Debe, the hero film embraces the hear, movement, and beautiful unpredictability of city life, with Laniege’s Glaze Graze as the lip essential that keeps up from morning coffee runs to late night plans.
We also shot a companion still campaign that introduces the new Acai Mango Smoothie flavour through playful lifestyle imagery following two friends as they move through the city together.
Our Alchemy
The best beauty campaigns don’t just showcase a product – they capture a feeling. By embracing the city’s rhythm SEE ME created a campaign that feels lived in, authentic, and unmistakably capture the feeling of NY summer.