SEE ME was tapped to create a cross-seasonal campaign that felt both aspirational and lived-in — connecting ME + EM’s London-born sophistication with New York’s dynamic rhythm, by positioning the band as the go-to for “solutions dressing” between moments and seasons.
In partnership with ME+EM, SEE ME creatively developed and executed the brand’s fall collection campaign, shot across iconic New York locations with director Cameron Debe and photographer Johnson Lui. To further root the story in the city’s cultural landscape, we spotlighted Jess Willis, Style Director at The Cut, as she moved through her day — along with Beverly Nguyen, stylist and founder of Beverly’s — who shared her perspective on the collection’s craftsmanship and ease.
For ME+EM, we built a storytelling ecosystem that connected brand philosophy, city identity and real-world wearability. By weaving together documentary realism and elevated fashion language, we created a campaign that positioned ME+EM as both of the moment and beyond it — a brand that understands how modern women live, move and dress.
