Directed by Cameron Debe, we executed a two part campaign. The first part was a street style campaign with New York city as the backdrop – capturing the rhythm, movement, and spontaneity of everyday life while weaving ME + EM’s London-born Sophistication into everyday moments. Photographed by Johnson Lui, the imagery approached street style through an elevated editorial lens.

The second execution was centered around the Iconic Lisa and Laura love in a playful Mother’s Day concept that invited the mother daughter duo to style and interpret each other’s personal aesthetic using looks from the collection. The campaign was also photographed by renowned fashion photographer, Pamela Hanson, a longtime friend of the Love’s.