NARS Your Best Light

  • Social
  • Creative
  • Design
  • Casting
  • Production
  • Post

The Ask

To create a series of short form videos to celebrate the launch of NARS Light Reflecting foundation.

Talent

Sabrina Abdalla, Kaguya, Samantha Mims, Ash Walker, Neesha Meminger, Becca Lee

Creative Director

Nikki Mirsaeid

Executive Producer

Nicole Van Straatum 

What We Did

We casted six highly inspiring individuals who mirrored the NARS ethos of creativity and self-expression — from skin therapists, beauty creatives, to multi-hyphenate artists using their platforms to make change and bring innovative thinking to the beauty space. We held intimate interviews with talent about what they do and their relationship to beauty and makeup. These interviews were interwoven with sensorial product shots and macro skin visuals creating a signature aesthetic approach.

Our Alchemy

We worked closely with the NARS team to strategize the platform-specific social launch of the highly anticipated Light Reflecting foundation on social channels for IG Reels and Tik Tok. IG Reels content was shot in studio, incorporating macro product shots, and superimposed green screen methods to create stunning visuals. We collaborated remotely with TikTok creators to ideate and execute fun, exciting product and narrative driven videos that stayed true to the platform and our creators personal style.

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Creative Producer

Kimberly Goedhart

Senior Producer

Amanda Krueger

Creative Studio

SEE ME Creative

Makeup

Jenny Smith

Makeup Assistant

Rachel Fu

Stylist

Melissa Leamon

Stylist Assistant

Cyrenae Tademy

Manicurist

Nori Yamanaka

Hair

Latisha Chong

Hair Assistant

Afesha Chong

Prop Stylist and Set Designer

Jacob Burstien

Prop Stylist and Set Designer Assistant

Kaeten Bonli

Director of Photography

John Carl

1st AC

Maksim Axelrod

Gaffer

Matthew Goldstein

DIT

Ryan Carl

Set PA

Eric McArthur

Driving PA

Ryan Cardoso

Director of Photography

Alex Gvojic

1st AC

Patrick Scanlon

Gaffer

William Takahashi

Grip

Dylan Garcia

Swing/Grip

Ben Coupe

Sound

Olaitan Agueh

Story Editor

Andrew Oppeneer

VFX Editor

Chris Denton

Social Editor

Travis Wood

Color

Matt Greenberg at Irving Harvey

Sound Mix

Kieran Kaye at Full English Post

Original Music

Aaron David Ross