To create a series of short form videos to celebrate the launch of NARS Light Reflecting foundation.
The Ask
Talent
Sabrina Abdalla, Kaguya, Samantha Mims, Ash Walker, Neesha Meminger, Becca Lee
Creative Director
Nikki Mirsaeid
Executive Producer
Nicole Van Straatum
What We Did
We casted six highly inspiring individuals who mirrored the NARS ethos of creativity and self-expression — from skin therapists, beauty creatives, to multi-hyphenate artists using their platforms to make change and bring innovative thinking to the beauty space. We held intimate interviews with talent about what they do and their relationship to beauty and makeup. These interviews were interwoven with sensorial product shots and macro skin visuals creating a signature aesthetic approach.
Our Alchemy
We worked closely with the NARS team to strategize the platform-specific social launch of the highly anticipated Light Reflecting foundation on social channels for IG Reels and Tik Tok. IG Reels content was shot in studio, incorporating macro product shots, and superimposed green screen methods to create stunning visuals. We collaborated remotely with TikTok creators to ideate and execute fun, exciting product and narrative driven videos that stayed true to the platform and our creators personal style.
Creative Producer
Kimberly Goedhart
Senior Producer
Amanda Krueger
Creative Studio
SEE ME Creative
Makeup
Jenny Smith
Makeup Assistant
Rachel Fu
Stylist
Melissa Leamon
Stylist Assistant
Cyrenae Tademy
Manicurist
Nori Yamanaka
Hair
Latisha Chong
Hair Assistant
Afesha Chong
Prop Stylist and Set Designer
Jacob Burstien
Prop Stylist and Set Designer Assistant
Kaeten Bonli
Director of Photography
John Carl
1st AC
Maksim Axelrod
Gaffer
Matthew Goldstein
DIT
Ryan Carl
Set PA
Eric McArthur
Driving PA
Ryan Cardoso
Director of Photography
Alex Gvojic
1st AC
Patrick Scanlon
Gaffer
William Takahashi
Grip
Dylan Garcia
Swing/Grip
Ben Coupe
Sound
Olaitan Agueh
Story Editor
Andrew Oppeneer
VFX Editor
Chris Denton
Social Editor
Travis Wood
Color
Matt Greenberg at Irving Harvey
Sound Mix
Kieran Kaye at Full English Post
Original Music