To create a series that puts fashion and creativity at the forefront.
Michelle Li: New York, NY
Cynthia & Travis: Mexico City, Mexico
Suea Cho: Seoul, South Korea
Lono Brazil: Tokyo, Japan
Momo: Lagos, Nigeria
Lillian Ahenkan: Sydney, Australia
The Ask
Photographers
Min Hyun-woo, Dorian Ulises López Macías, Yasmin Suteja, Elizabeth Wirija, Dan Mbo
Talent
Suea Cho, Cynthia Cervantes Gumbs, Travis Gumbs, Tenoch Gumbs (child), Lillian Ahenkan, Michelle Li, Lono Brazil III, Momo Hassan-Odukale
Stylist
Mel Reneé Leamon
What We Did
Launched in 2020, Nike Journal is the brand’s first editorial platform for global storytelling. SEE ME served as the primary creative and production partner behind the platform’s Culture vertical, providing creative development for five unique franchises. Among them is Beyond The Fit, which explores how global creatives weave their identities into their personal style. Tapping local teams around the world, we told the stories of individuality, heritage, and self-expression, creating a vibrant tapestry of fashion and creativity.
Our Alchemy
SEE ME cast six highly creative individuals across the globe in Tokyo, Sydney, Mexico City, Lagos, Seoul, and NYC, working closely with talent to style Nike gear alongside their own clothing to create looks reflective of their own style. Collaborating with teams in each region, SEE ME featured locations that were personal to the talent in order to add depth to each feature.
Hair
Kim So Hee
Makeup
Kim So Jeong
Casting
Lydia Yemene
Writers
Elaine Lee, Devin Blackshire, Ella Jane, Sydney Gore, Jon Moy
Creative Directors
Cynthia Cervantes Gumbs, Travis Gumbs
Executive Creative Director
Sara McDowell
Executive Producer
Nicole Van Straatum
Production Manager
Kimberly Goedhart
Creative Producer
Banna Nega
Local Producer
Dawa Thompson
Feature Director
Deidre Dyer
Copy Editor
Roxanne Fequiere
Local Production
Culture Machine
Creative Studio