To develop a one-on-one peer interview series.
Episode 1: Elle & Zenat
Episode 2: Masami & Mio
Episode 3: Tanisha & Shev
The Ask
Talent
Elle Clay & Zenat Begum, Masami Hosono & Mio Asakawa, Tanisha Scott & Shev Robinson
Director
Travis Wood
Writers
Darian Harvin, Momoko Ikeda
What We Did
Launched in 2020, Nike Journal is the brand’s first editorial platform for global storytelling. SEE ME served as the primary creative and production partner behind the platform’s Culture vertical, providing creative development for five unique franchises. One of those series is Game Recognize Game, which features one-on-one discussions among peers in the worlds of sport and creativity, unpacking how they accomplish wins both on and off the court.
Our Alchemy
Tired of the stripped-down Zoom recordings we’d been seeing throughout the pandemic, we added illustrative elements to highlight poignant aspects of each conversation. In order to highlight the intersection and collaboration between culture and sport, we rooted each dialogue in the principles of Practice, Teamwork and Execution.
Executive Producers
Nicole Van Straatum & Sara McDowell
Creative Producer
Banna Nega
Feature Director
Deidre Dyer
Creative Studio