Nike I Am First

  • Episodic
  • Creative
  • Strategy
  • Design
  • Copy
  • Casting
  • Production
  • Post

The Ask

To create a short form narrative documentary series that highlights unique stories with a universal message. 

Featuring

Amira Natanne, Nathan Felix

Director

Sara McDowell

Photographer

Courtney Sofiah Yates

What We Did

SEE ME conceptualized and developed I Am First, a Nike Journal series that showcases everyday people working towards becoming the first person in their communities to achieve a desired goal. The series’ inaugural two episodes featured Amira, a first-generation college graduate living in New York City, and Nathan, a French creative who is the first in his family to pursue a career in dance.

Our Alchemy

Due to the personal nature of these narratives, SEE ME wanted to ensure that the featured talent were also the authors of their stories. Over many months during the height of the COVID-19 pandemic, our team developed close relationships with the talent and provided them with the equipment needed to self-tape and share archival footage of their lives. Working together as co-directors, we collaborated to create a pair of uniquely intimate moving portraits.

Episode 1: Amira Natanne

Episode 2: Nathan Felix

I Am First Episode 1: Amira Natanne

Director of Photography

Julia Pitch, Amira Natanne

Executive Producer

Nicole Van Straatum

Executive Creative Director

Sara McDowell

Casting

Nafisa Kaptownwala / Lorde Inc. 

Stylist

Mel Reneé Leamon

Video Editor

Christopher Denton

Post-Production Audio

Kieran Kaye / Full English Post

Production Manager

Kimberly Goedhart 

Feature Director

Deidre Dyer

Writer

Lakin Starling

Copy Editor

Roxanne Fequiere 

Creative Studio

SEE ME

I Am First Episode 2: Nathan Felix

Photographer

Lounseny Soumah

Director of Photography

Lounseny Soumah, Nathan Felix

Executive Producer

Nicole Van Straatum

Executive Creative Director

Sara McDowell

Casting

Nafisa Kaptownwala / Lorde Inc. 

Stylist

Mel Reneé Leamon

Video Editor

Christopher Denton

Translator

Paix Robinson / Artvomit Studios

Post-Production Audio

Kieran Kaye / Full English Post

Production Manager

Kimberly Goedhart

Feature Director

Deidre Dyer

Writer

Jennifer Padjemi

Copy Editor

Roxanne Fequiere

Creative Studio

SEE ME