To feature narratives centered around the environment.
Launched in 2020, Nike Journal is the brand’s first editorial platform for global storytelling. SEE ME served as the primary creative and production partner behind the platform’s Culture vertical, providing creative development for five unique franchises. One of these franchises, My Backyard, focuses on everyday athletes finding balance in the natural world.
Casting was incredibly important for this series, as we sought to tell stories about individuals whose narratives aren’t often at the forefront of the conversation around conservation. Equally important was honoring the environment and cultures we were observing, and casting creatives behind the scenes who had a personal connection to the subject matter.
Theland Kicknosway: Ottawa, Canada
Garima Thakur: Bhopal, India
Marcus Rosten: Rochester, New York
Mariam Al Saif: Kuwait City, Kuwait
Chrisanki Flood: Saint Lucia
Favia Dubyk: Santa Fe, New Mexico
