Nike Lebron James ‘Miami Twice’

  • Production

The Ask

SEE ME was tapped by Wieden+Kennedy to produce Miami Twice, a campaign celebrating LeBron James back-to-back championships with the Miami Heat and the release of the LeBron XXIII Sneaker.

What We Did

SEE ME lead production for video and photo, bringing the spirit of Miami to life – directed by Cameron Debe. Shot on location at Florida Hot Rods, a classic auto body shop that set the tone for the story, the campaign captured the city’s one of a kind energy and character. We shot with former Heat Star-Mike Miller, whose presence helped relive the era of LeBron’s back to back championship years. The project came together in two weeks – a fast and collaborative effort for a film that feels energetic and timeless.

Director

Cameron Debe

Creative Directors, W+K

Nate Richards, Macaihah Broussard

Talent

Mike Miller

Producer, W+K

Jalen Simms

DP

Hector Rosales

Photographer

Melody Timothee

Production

SEE ME Creative

Executive Producer, SEE ME

Nicole Van Straatum

Creative Producer, SEE ME

Kimberly Goedhart

Line Produce

Adolfo Ferro

Production Manager

Daniela Mejia

Production Coordinator

Jorge Texidor

1st AD

Rafa Herrera

Hair & Makeup

Lauren Massaro

Talent (Mechanic)

Mario Morejon

Picture Car

Era Picture Cars

1st AC

Davin Duran

2nd AC

Javier Perez Avila

DIT

Kevin Garcia

Gaffer

Christopher Stewart

BB Grip

Miguel Gomez

BB Grip

Pedro Santana

Grip

Evelio Regato

Sound

Chris Nickless

Production Assistants

Rodrigo Castillo, Renny Padial

Post Production

Slime Mold Productions

​​Editor

Patrick Stanton

Post Executive Producer

Zoe Schrepel

VFX, Color, Music

Joint

VFX & Color Supervisor

Hannah Barnes

Lead Flame

Hannah Barnes

VFX & Color Executive Producer

Tina Starkweather

VFX Producer

Joseph Hobaica