SEE ME was tapped by Wieden+Kennedy to produce Miami Twice, a campaign celebrating LeBron James back-to-back championships with the Miami Heat and the release of the LeBron XXIII Sneaker.







SEE ME was tapped by Wieden+Kennedy to produce Miami Twice, a campaign celebrating LeBron James back-to-back championships with the Miami Heat and the release of the LeBron XXIII Sneaker.
SEE ME lead production for video and photo, bringing the spirit of Miami to life – directed by Cameron Debe. Shot on location at Florida Hot Rods, a classic auto body shop that set the tone for the story, the campaign captured the city’s one of a kind energy and character. We shot with former Heat Star-Mike Miller, whose presence helped relive the era of LeBron’s back to back championship years. The project came together in two weeks – a fast and collaborative effort for a film that feels energetic and timeless.





