To concept, develop and produce five franchises for the launch of Nike’s editorial platform.
The Ask
Executive Creative Director
Sara McDowell
Executive Producer
Nicole Van Straatum
Casting
Lydia Yemene, Nafisa Kaptownwala
What We Did
Launched in 2020, Nike Journal is the brand’s first editorial platform for global storytelling. SEE ME served as the primary creative and production partner behind the platform’s Culture vertical, providing creative development for eighteen stories spanning five unique franchises. Brought to life through photo and video, this assemblage of narratives took place across eleven countries: Japan, South Korea, Australia, Mexico, the United States, Nigeria, India, Canada, Saint Lucia, Kuwait, and France.
Our Alchemy
We put as much emphasis on whom we put behind the camera as those we put in front of it, hiring local creative teams who could properly capture the stories of every protagonist. We also commissioned creators with the ability to apply their unique lens to each project, bringing an innovative perspective to each piece of content.
Production Manager
Kimberly Goedhart
Creative Producer
Banna Nega
Feature Director
Deidre Dyer
Stylist
Mel Reneé Leamon
Copy Editor
Roxanne Fequiere
Creative Studio