Evolve the beloved NikeNYC series, Community Champs.
Episode 1: Dara Adams, Dance Director at Brooklyn United
Episode 2: Leland Yu, Founder of Run For Chinatown
The Ask
Photographer
Guarionex Rodriguez
Talent
Dara Adams, Leland Yu
Creative Directors
Cynthia Cervantes & Travis Gumbs
What We Did
SEE ME collaborated with Creative Director duo Cynthia Cervantes and Travis Gumbs of Maroon World to elevate the Community Champs franchise for NikeNYC’s audience under the brand’s larger ‘Play New’ campaign. Utilizing documentary-style photography and an in-app written narrative, we invited viewers into each champ’s world by exploring their activism, sharing of resources, commitment to movement, and the layers of their respective impacts.
Our Alchemy
With a multichannel approach, SEE ME executed a suite of editorialized assets. For each feature, we created platform-specific content for the Nike App thread, Instagram main feed and Reels, Twitter, and paid social. Each story gave our NYC-based champs the space to share their integral community work via beautiful fly-on-the-wall portraiture showcasing activism that will impact local neighborhoods for generations to come.
Creative Producer
Kimberly Goedhart
Photographer
Guarionex Rodriguez
Writer
Lakin Starling
Copy Editor
Roxanne Fequiere
Stylist
Mel Renée Leamon
Hair & Makeup
Wanthy Rayos
Video Editor & Graphic Designer
Ché Nembhard
Creative Studio
SEE ME
Executive Creative Director
Sara McDowell
Executive Producer
Nicole Van Straatum
Production
Cousins
Producer