To develop a social campaign for Origins’ TikTok and Instagram Channels that integrates their One Tree Planted initiative and highlights their core values.
We intentionally gave the camera to our creators, as we collaboratively guided them through the process, this enabled them to share a deeper look into their story and connection to their environment. Casting 3 TikTok creators, we worked with them on story development, filming techniques,and scripts. . SEE ME edited their intimate self-captured footage into an elevated video optimized for social channels.
We collaborated with TikTok creators to share their personal experiences of living in harmony with the environment and making a positive impact on the planet. Our global casting included environmentalists, educators, and activists. These creator stories aimed to raise awareness of Origins’ “Green the Planet” mission, add a human touch to the brand’s tree-planting initiatives, emphasize their dedication to sustainability, and create emotive messaging that inspires others to contribute.
Episode 1: Mingmar Sherpa | Kauai, Hawaii
Episode 2: Eli Virkana | Ecuadorian Amazon
Episode 3: Kerry Maule | York, United Kingdom
