Pat McGrath Divine Rose Palette

  • Editorial
  • Production
  • Post

The Ask

One November afternoon, the legendary Pat McGrath took over the iconic Casa Magazines in the West Village to promote the one-day-only drop of her eyeshadow palette, ‘Divine Rose.’ Devoted fans lined up around the block to get access to this limited edition collection with Pat personally giving away palettes to the first fifty beauty enthusiasts who walked through the door.

What We Did

Teaming up with Lynette Nylander of imaginethat, who concepted the experience and execution, SEE ME worked as a third party production partner to produce 3D animated teaser name tag assets and capture creative that highlighted the exclusive release day. 

Creative Director

Lynette Nylander

Director of Photography + Editor

Alex Black

Motion Graphic Animation

Rad Mora

Executive Producer

Nicole Van Straatum