SEE ME was tapped by Paula’s Choice to concept and produce a social video honoring Azzi Fudd’s Draft week – capturing her journey to becoming the WNBA’s number one draft pick.
work-detail
SEE ME emerged from the desire to forge a creative environment that reimagines the ways in which we tell, create, and share stories.
The Ask
What We Did
In collaboration with Paula’s Choice, SEE ME developed and executed a short film directed by Imani Dennison, blending archival material with intimate, real-time footage to tell the story of Azzi’s journey to this moment. The narrative was rooted in a shared truth between sport and skincare – that consistency builds toward defining moments. The film was narrated by Napheesa Collier, WNBA Lynx star and one of Azzi’s favorite players, adding a meaningful layer of perspective. In parallel, we partnered with our experiential partner, Eventure, to produce a draft night celebratory event, bringing together Azzi’s inner circle for a personalized experience.