Paula’s Choice – Draft Week with Azzi Fudd

In collaboration with Paula’s Choice, SEE ME developed and executed a short film directed by Imani Dennison, blending archival material with intimate, real-time footage to tell the story of Azzi’s journey to this moment. The narrative was rooted in a shared truth between sport and skincare – that consistency builds toward defining moments. The film was narrated by Napheesa Collier, WNBA Lynx star and one of Azzi’s favorite players, adding a meaningful layer of perspective. In parallel, we partnered with our experiential partner, Eventure, to produce a draft night celebratory event, bringing together Azzi’s inner circle for a personalized experience.