Prose Curl Outside the Lines

  • Campaign
  • Creative
  • Copy
  • Casting
  • Production
  • Post

The Ask

To lead video creative for the launch of Prose Styling Gel, and head production for their biggest campaign to date. 

Photographer

Campbell Addy

Stylist

Jessica Willis

Production Designer

Jabez Barlett

What We Did

SEE ME acted as an extension of the Prose team, working in tandem with creative and marketing to ensure the campaign vision came to life, while meeting their ad placement,  launch awareness and brand equity needs. From script writing for their ambassador talent Lauren Ridloff, to casting a synergetic group of models,  to thoughtfully assembling a creative team, and running a SAG complaint set — SEE ME was invested, and worked with passion to shape a collaborative experience that allowed for the best creative to shine through.  

Our Alchemy

SEE ME fully integrated itself into the Prose team to make the workflow seamless throughout a product launch campaign that had many moving parts. We believe in partnership that extends beyond purely what’s needed and created a harmonious relationship with Prose that made this fast paced production feel fun and inspiring.

Lauren Ridloff

Photographer

Campbell Addy

Prose Creative Director

Rashi Birla

Prose Art Director & Creative Producer

Morgan Young

Prose Producer

Elena Eshleman

Production

SEE ME

Executive Creative Director

Sara McDowell, SEE ME 

Executive Producer

Nicole Van Straatum, SEE ME

Creative Producer

Kimberly Goedhart, SEE ME

Talent

Lauren Ridloff, Sarah James, Alici, Moses, Eden

Hair

Nigella Miller, The Wall Group

Hair Assistants

Allie J, Marvin Tarver

Stylist

Jessica Willis, CLM Agency

Makeup

Raisa Flowers, EDMA

MUA Assistant

Eunice Kristen

Manicurist

Dawn Sterling, EDMA

Cinematographer

Steven Mastorelli

Assistant Director

Steven Valle

Production Designer

Jabez Barlett, Streeters

Editorial

Wild Child

Video Editor

Bernice Bofill

Post Producer

Kerry Mack 

Line Producer

Aubrey Hubbell

1st AC

Taylor Myers

2nd AC

Mika Hawley

Steadi Op

Franz Brun

DIT

Jack Berner

Gaffer

John Izarpate

Best Electric

Rome Petersson

Key Grip

Vinny Davino

Best Grip

Chris Yannaco

Swing

Gerardo Rivas (Sal)

Art Coordinator

Rusty Snyder

Art Assistant

Yoshi Ebata

Art Assistant

Sam Perpere

Styling Assistant

Kristtian Chevere & Amontae Arnold

Interpreter

Ramon Mac Norrod

Production Assistants

Jodi Cailler, Joe Carbonaro, Finnian Field-Thompson

Covid Compliance Officer

Greg de Mink

Campaign

Photographer & Director

Campbell Addy

Client

Prose 

Prose Creative Director

Rashi Birla 

Prose Art Director & Creative Producer

Morgan Young 

Prose Producer

Elena Eshleman 

Creative & Production Studio

SEE ME 

Executive Creative Director

Sara McDowell, SEE ME 

Executive Producer

Nicole Van Straatum , SEE ME 

Creative Producer

Kimberly Goedhart, SEE ME 

Talent

Moses, Eden, Alici, & Sarah 

Hair

Nigella Miller, The Wall Group 

Stylist

Jessica Willis, CLM Agency

Hair Assistants

Allie J, Marvin Tarver

Makeup

Emi Kaneko, Bryant Artists

MUA Assistant

Rose Grace

Manicurist

Serena Kim

Cinematographer

Steven Mastorelli 

Assistant Director

Steven Valle

Production Designer

Jabez Barlett, Streeters

Movement Director

Irene Ashu, MA + Group

Editorial

Wild Child 

Video Editor

Bernice Bofill 

Post Producer

Kerry Mack 

Line Producer

Aubrey Hubbell

1st AC

Taylor Myers

2nd AC

Mika Hawley

Steadi Op

Franz Brun

DIT

Jack Berner

Gaffer

John Izarpate

Best Electric

Rome Petersson

Key Grip

Rome Petersson

Best Grip

Chris Yannaco

Swing

Gerardo Rivas (Sal)

1st Photo Assistant

Tim Hoffman

2nd Photo Assistant

Hayden Worsfold

3rd Photo Assistant

Nick Grennon & Alex Kalb 

Digitech

Atarah Atkinson

Art Coordinator

Rusty Snyder

Art Assistant

Yoshi Ebata

Art Assistant

Sam Perpere

Styling Assistant

Kristtian Chevere & Amontae Arnold

Production Assistants

Jodi Cailler, Joe Carbonaro, Finnian Field-Thompson, & Julia Frank

Covid Compliance Officer

Covid Compliance Officer