Resy – Love on the Line

Announcement Videos

We created a visual language inspired by a chef's notebook, blending tactile ingredient photography, mise en place compositions, handwritten textures, layered poster design systems, and graphic treatments developed in collaboration with Polonsky & Friends. The campaign unfolded across a series of announcement videos that felt personal, setting the tone for events to come.

Wheat Pastings

We traveled to three Resy partner restaurants: Danny’s NYC, Beethoven Market Los Angeles, and Tam Tam Miami—capturing intimate portraits of the restaurant teams with photographer Christian Rodriguez. The imagery was wheat-pasted throughout each city turning hospitality workers into the faces of the campaign.

Social Series

For deeper storytelling, SEE ME created social-first videos with Brooklyn’s Rolo’s and Chicago’s All Together Now. Through conversations with restaurant owners, the films offered an insider perspective into these locally cherished restaurants, exploring why these restaurants exist, what keeps them going, and the people they serve every day.

Event Capture

The program ended with intimate countertop dining experiences hosted by Resy in New York City and Chicago. Designed to blur the lines between back of house and the diner, the evenings featured multi-course menus spanning lunch, aperitivo, dinner, and night cap moments with some of Resy’s most acclaimed chefs. SEE ME captured photo and video content documenting the fun, warmth, and intimacy of the events, giving viewers a firsthand look into the experience.

The Result

We established a more connective and editorial voice for Resy’s social channels and a created a repeatable content model to celebrate the people behind their partner restaurants—the kind of program that reflects the industry culture it services and celebrates.