Establish a refined photography and video art direction for the multi-generational fine jewelry brand, Simon G.
Simon G – Defining Moments Campaign
The Ask
What We Did
We partnered with Simon G. to translate the brand’s craftsmanship into a cohesive visual ecosystem across every touchpoint and product. From product still life images to portraits, each piece was rooted in the concept of lived-in, personal moments, creating an always-on omnichannel library for social, web, trade shows, and retail. The film components bring that story to life in motion, told by our very own SEE ME Director, Cameron Debe.
Our Alchemy
In a luxury jewelry category where product alone no longer differentiates, Simon G. needed a fresh system to compete on brand expression. SEE ME shaped their foundational DNA into a scalable creative framework — one that flexes across calendar moments, channels, and audiences while staying consistent and recognizable.
Director
Cameron Debe
Photographer
Milena Mallory
Makeup Artist
Robert Bryan, The Wall Group
Stylist
Soaree Cohen, Art Department
Prop Stylist, Set Designer
Jesse Cundiff, Apostrophe Reps
Prop Stylist, Set Designer Assistant
Clarisse Lopez
Hair Stylist
Jerrod Roberts, The Wall Group
COO, Simon G
Brooke Brinkman
Media Director, Simon G
Jennifer Walkup
Marketing Manager, Simon G
Madelyn Blanchi
Project Manager, Simon G
Jessy He
CMA, Simon G
Talar Malakian
Executive Producer, CoFounder, SEE ME
Nicole Van Straatum
Executive Producer, SEE ME
Kirstin VanSkiver
Creative Producer, SEE ME
Kimberly Goedhart
Creative Director, SEE ME
Rachel Albright
Line Producer
David Duque-Estrada
Production Coordinator
Laicia Bouali
1st AD
Ben Kahn
1st Photo Assistant
Nestor Gomez
2nd Photo Assistant
Cameron Hinojos
Digi Tech
Dom Escalante
DP
Kayla Hoff
Steadicam Op
Donavyn Suffel
1st AC
Andres Quintero
Gaffer
Matt Devlin
Key Grip
Lucas Dudley
Prop Stylist, Set Designer Assistant
Clarisse Lopez
Stylist Assistant
Jessica Zumwalt
Stylist Assistant
Nicole Grasty
Hair Assistant
Lee Gerson
Makeup Assistant
Aurora De Leon
Talent
Marique Schimmel, Margaux the Agency. Asalia Yusupova, LA Models. Asher Deva, Freedom Models.
Production Assistants