Tatcha Moisture Match Up

  • Social
  • Creative
  • Production
  • Post

The Ask

SEE ME was tapped to produce a series of assets to capture Tatcha’s Moisturizer Match-Up, a witty and playful campaign celebrating the brand’s luxurious moisturizers. The project’s goal was to highlight the playful rivalry between two teams, emphasizing the moisture-rich qualities of the products.

What We Did

SEE ME immersed itself in the creative process, developing the director’s treatment, casting the right creative partners and executing it all within an accelerated one-month timeline. We maintained a collaborative spirit through this fast-paced production creating a TikTok campaign that reimagines the traditional beauty campaign with a fresh & humorous twist.

Director

Sara McDowell

Director of Photography

Steven Mastorelli

Talents

Ricky Thompson, Glamzilla, Jackie Aina, Jake Shane

Creative Agency

SHADOW

Executive Creative Director & Partner, SHADOW

Brian Vaughan

Creative Director, SHADOW

Rachael Workman

Associate Creative Director, Art, SHADOW

Jamie Brenstulhl

Art Director, SHADOW

Bran Petulla

Associate Vice President, Social, SHADOW

Stephanie Kim

Production Director, SHADOW

Kevin Kushner

Producer, SHADOW

Megan Doyle

Creative Production

SEE ME

Director, ECD, SEE ME

Sara McDowell

DP

Steven Mastorelli, PM Agency

Video Editor

Noah Kendal

Post Production Studio

Forager

Executive Producer, SEE ME

Nicole Van Straatum

Creative Producer, SEE ME

Kimberly Goedhart

Producer, SEE ME

Alexes Bowyer

1st AD, SEE ME

Florian Gunzenhauser

2nd AD, SEE ME

Donte Larry

1st AC

Lola Banks

2nd AC / Media Manager

Sam McCoy

Gaffer

Brad Burke

BBE

Dave McCabe

Key Grip

Jared Herrmann

BBG

Riad Deep

Grip Driver

Jake Caiola

Sound Mixer

Lily Van Leeuwen

Photographer

Colette Aboussouan

Photo Retouching

Chroma NY

Photo Assistant

Ashley Markle

Digitech

Brad Jarvis

Set Designer

Jacob Burstein

Set Assistant

Cullen O'Grady, Arthur Majano, Bell Francis-Bell

Stylist

Mel Leamon

Stylist Assistant

Grace Wagner, Phoebe Davis

Tailor

Majors

Hair Stylist

Rachel Polycarpe

Hair Assistant

Kayla Miranda

Makeup Artist

Daniel Martin

Makeup Assistant

Crystal Choo

Manicurist

Yukie Miyakawa

Production Assistants

Kyle Camacho, Santiago Vanegas, Adam Morales, Ryan Cardoso