Inspired by Shantell Martin’s drawings for the collection which explored the idea of search and rescue, we took the artist outside to watch her process the expansive outdoors. SEE ME anchored the campaign in a film that follows the lines of Shantell’s pen, immersing us in the design of the collection and her artistic creation. To accompany the campaign film, we cast artists within Shantell’s community to be featured within the lookbook, so every aspect was full of intention and purpose just like her work.