Let’s talk about periods! SEE ME worked closely with the Thinx in-house creative team to develop five scripted videos showcasing direct and unapologetic conversations around periods — dismantling euphemisms of the past.  With this empowering approach we captured slice-of-life moments that embodied the essence of how it feels to be a teenager, casting aspiring actors who could relate to the topic and bring their own experiences to the subject. With accompanying photography the campaign had a vibrant visual direction to encourage teens to feel more comfortable with their period and the conversations around it.