Wayfair engaged us to lead production and create development for video campaigns across two of their bespoke brands: All Modern and Joss & Main. Each brand had distinct visual storytelling that reflected their unique design philosophies.
The Ask
What We Did
SEE ME collaborated closely with the Wayfair team to shape the create direction and ensure the final videos felt true to each brand while feeling cohesive to the larger Wayfair ecosystem.
SEE ME collaborated closely with the Wayfair team to shape the create direction and ensure the final videos felt true to each brand while feeling cohesive to the larger Wayfair ecosystem.
For Joss & Main – a brand defined by bold mix-and-match styling for “serial detractors" we took a bolder approach. With stop-motions transitions and layered textures to capture the playful energy of the brand. This piece was directed by SEE ME Artist, Cameron Debe, whose love for interiors shined through and made furniture feel like the star.
ALL MODERN
Talents
Emma Cohen, Freddie Kuguru
Talent (Dog)
Tater Smiles, Dog Handler: Kara Steffenson
Director, SEE ME
Sara McDowell
Creative Director
Jo Berliner
Art Director
Jess Ginsberg
Brand Manager
Nicole Solomon
Brand Producers
Christine Reilly, Alyssa Campbell
Designer
Lydia Cincotta
Visual Merchandising / Styling
Rebecca Gotz
Voice Over Actor
Monica Henry
Audio Mix
Interlude
Editor
Casey Denton
DP
Adam Uhl
1st AC
Austin Kite
2nd AC / Media Manager
Victoria De Luna
Gaffer
Dino Davaros
Key Grip
Kevin Deming
BBE
Jean-Luc Boon
BBG
Cole Terra
Steadicam Operator
Ryan Gredd Smith
Prop Stylist
Elizabeth MacLennan, Pat Bates & Associates
Prop Assistant
Lauren Dumler
Stylist
Mel Leamon
Stylist Assistant
Adrianna Espinal
HMUA
Maya Rene, God Mom
HMUA Assistant
Sade Mirabal
Creative Studio
SEE ME
Executive Producer, SEE ME
Nicole Van Straatum
Creative Producer, SEE ME
Kimberly Goedhart
Producer, SEE ME
Alexes Bowyer
Producer, CAMP Production
Patrick Mapel
Production Coordinator, CAMP Production
Beau Bielski
Production Assistant, CAMP Production
Chris Caragine
Sample Coordinator, CAMP Production
Julien Borno
Merch Production Assistant, CAMP Production
Justin Dega
Production Assistant - Drivers
Jauwon Givens, Taylor Myers
Production Assistant, EQ Driver
Adam Morales
Production Assistants
Ryan Cardoso, Soraya Dabdoub, Giovanni Barba
JOSS & MAIN
Director
Cameron Debe
Creative Director, Wayfair
Jo Berliner
Art Director, Wayfair
Jess Ginsberg
Producer, Wayfair
Alyssa Campbell, Christine Reilly
Brand Manager, Wayfair
Kerry Ricciato
Designer, Wayfair
Rachel Jones
Visual Merchandising, Wayfair
Kaela Newkirk
Editorial Lead, Wayfair
Shawn Gauthier
Video Editor
Casey Denton
Music
Fidelio Sounds, Chester Ananad
Audio Mix
Interlude
Color
Company 3
Executive Producer, SEE ME
Nicole Van Straatum
Creative Producer, SEE ME
Kimberly Goedhart
Producer, SEE ME
Alexes Bowyer
Producer, CAMP
Patrick Mapel
Prop Stylist
Elizabeth MacLennan
Prop Stylist (c/o)
Lauren Sachs
DoP
Kayla Hoff
1st AC
Jacob Laureanti
2nd AC
Andy Melo
DIT
Kevin Shiramuzu
Gaffer
Corey Millikin
Key Grip
Tim Finn
BBE
Samantha Boesch
BBG
Kyle Sorvig
Steadicam Operator
Devon Catucci
Sample Coordinator
Julien Borno
Production Coordinator
Beau Bielski
Merch Production Assistant
Justin Dega
Production Assistant
Chris Caragine
Merch Production Assistant
Brandyn Guich, Tai Wilson, Braden Putney
Production Assistant
Tiago Correia
Art Assistant
Michael Cummins
1st AD
Nick Page
Production Assistant
Amir Tillard, John Rupe, Audrey Easton
Prop Assistant