Develop and execute an editorial video franchise that showcases what it means to be a fan of the WNBA.
SEE ME created the inaugural four episodes of, “More Than A Fan” — a series that puts fans centercourt through storytelling that highlights their deep connection with their team and the WNBA community. With an intimate documentary crew helmed by female and non-binary DPs, SEE ME traveled to Los Angeles, NYC and Atlanta, shooting in arenas from Crypto.com to Braclays, to capture the stories of fans ranging from the ages of 18 to 72 years old. SEE ME was honored to act as an extension of the WNBA’s in-house team throughout their 9 month partnership.
Episodes were brought uniquely to life through a mixed media approach that combined fans’ own archival footage accompanied by our live action capture. In this way each episode was shaped by our fans — not only in narrative, but also in visuals. This immersive approach honored the individual stories of fandom while creating a cohesive art direction for the series.
Episode 1: Deidree Golbourne, NY Liberty
Episode 2: Carol Schnieder-Yates & Dai Le, LA Sparks
Episode 3: Viva Kreis, DC Mystics
Episode 4: Markesha Henderson, ATL Dream