work-detail

SEE ME emerged from the desire to forge a creative environment that reimagines the ways in which we tell, create, and share stories.

CashAppHow Do They Make Money? 2.0

  • Production
  • Creative
  • Casting
  • Post Production

The Ask

In partnership with Cash App, SEE ME produced three new episodes for their TikTok native franchise “How Do They Make Money” – a comedic social series spotlighting unconventional careers and income streams.

What We Did

Directed by Cameron Debe, the episodes were built with a comedic structure designed to feel native to the platform. Each episode drops us into a boutique grocery store checkout where we meet a talent with a wildly unconventional income stream. Behind the register is comedian Dan Mahboubian Rosen — our blunt, deadpan cashier. As he scans a lineup of strange, unexpected items, one question naturally follows: “How do you make money?” We partnered with In Search of to Cast truly unique New Yorkers with unconventional careers.





Micha:
Pet Portrait Artist





Bella
:
Routesetter





Skyller:
Vintage Car Mechanic

Director

Cameron Debe

Creative Director

Malik Sulieman

Director of Photography

Jonathan Charles

Production Lead

CashApp Marquia Walton

Executive Producer

Nicole Van Straatum

Creative Producer

Kimberly Goedhart

Producer

Sarah Maria

1st AC

Liam Nary

Gaffer

Anthony Bassolino

DIT

Chris Arael

Sound Op

Eamon Redpath

Set PA

Paris Stewart

Driving PA

Nekoda Schneider

Talent

Mycha Bueche, Bella Rojas Bauso, Skyller Wiliams, Dan Mahboubian Rosen